Optimize Website Reading Experience and Increase Engagement Using Flipbooks

Whether you’re a huge online retailer or a struggling self-publishing author, you have one common goal: to get people to purchase your product. But before you can sell your product, you have to provide meaningful content first. So, how can you get your potential customers to read more of your content? And more importantly, how can you keep them engaged?

The answer lies in using an interactive flipbook allows the readers to get the most important points, easily digest the information, and help them retain the information. In turn, it helps you to get your readers more engaged, extend their stay on your website, and eventually purchase your products.

According to the Nielsen Norman Group research, including meaningful sub-headings and bulleted lists and highlighting keywords can help the readers better understand the content on your website. Using an interactive flipbook helps you accomplish these things. It allows you to easily add sub-headings and bulleted lists. You can even add a Table of Content, so your readers already know the most important sections of your ebook or your online catalog. Highlighting keywords is also much more sophisticated and looks even more attractive to your readers.

Table Content of an Animated Travel Brochure

Interactive Flipbook Boosts Engagement

Highlighting and getting your points across to your readers and consumers isn’t the end goal. Nowadays—with the ubiquity of mobile devices—consumers are more tech savvy and need to be engaged before purchasing a product. According to Inc.com, “customers who engage with a brands online report spending 20% to 40% more on that brand, or on that company’s products.” So, how can you boost engagement on your site? And what are the measures of engagement? Engagement means different things to marketers and publishers. But mostly, if your readers are engaged, they stay longer on your site and consume a variety of content. If your customers are engaged on your site, it increases the chances of eventually making a purchase.

Unlike traditional websites that are static (with a simple text and image), a flipbook provides an interactive digital environment for your tech savvy readers. You can embed animated features (video, Flash, audio) and present your content in a highly attractive layout. Flip PDF Pro, for example, gives you an easy way to embed all types of media into your ebook. You can embed a YouTube video, image gallery, and even an audio file. Online retailers that have dynamic product windows will get potential buyers more engaged compared to a simple image and a “buy now” button.

Screengrab from ShopBazaar.com

ShopBazaar.com showcases their line of products through a 20-page flipbook complete with the flipping sound and animated images. Items on sale are easily noticed with the animated “Sale” sign. Just like a fashion magazine, shoppers can flip through the pages and feast their eyes on various clothing items and accessories. When they find something they like, they can easily purchase it within the flipbook, too.

By utilizing the richness and variety of flipbooks, you not only improve the reading experience of your readers, but you also increase their engagement. When they are engaged, they are more likely to buy your products and become loyal customers.

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